How APIs Can Save Telecom Firms

Over The Top (OTT) companies such as Google and Netflix have large customer bases paying for their services. However, Telecom companies that provide the broadband data and bandwidth to deliver these services are not seeing the revenues that OTT companies have been rackingOver The Top (OTT) companies such as Google and Netflix have large customer bases paying for their services. However, Telecom companies that provide the broadband data and bandwidth to deliver these services are not seeing the revenues that OTT companies have been racking in. An easy way to monetize this traffic; information brokered revenue models utilizing APIs.
 
An astonishing 24% of web and 15% of mobile apps utilise APIs. With the continued innovation in mobile and tablet technology, these numbers are only expected to increase. Mind Commerce has predicted that nearly 70% of web and mobile apps will leverage APIs by 2018. The price tag associated with this Telecom Network API market; nearly $160 billion. That is 160 billion reasons to invest in secure transmission, authentication, and deployment of Telecom Network APIs.

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How APIs Can Save Marginalised Telecom Firms

Matthew Scott Matt is a finance major at the Lundquist College of Business. He currently manages his own portfolio with aspirations of becoming a certified financial planner in the near future. To connect with Matt, please visit his Google+ and LinkedIn profiles.

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