How Verticalization and Hyperlocalization Contribute To TransportAPI's Growth

This case study is the sixth part of our series on 8 Real World API Strategies and The Keys To Their Success. In part 5, we looked at how SimilarWeb treats their API with a product perspective allowing them to target new markets of end users outside of developers.

This case study looks at the strategies employed by TransportAPI that have helped generate month-on-month growth in developer engagement and in the creation of new products, services and processes that rely on TransportAPI’s API.

TransportAPI is an open data aggregation service, providing access to all of Greater London’s transport routes in real time via API.

Throughout 2014 and into 2015, TransportAPI’s growth rate was 113%. Despite many of the specific challenges facing a business building on open data sources, TransportAPI has proven that this can be a viable business model.

Key to TransportAPI’s growth has been identifying a broader context for the utility of transport data. While maintaining support for developers building route mapping and related services, TransportAPI has identified a number of hyperlocal markets that can leverage transport data to provide a better experience for their end customers. This includes directory networks in specific verticals that require transport data to supplement booking and localization services, as well as the rapidly expanding digital out-of-home market where transport data can be a valuable additional content asset to display in key venues and street settings.

This case study demonstrates the power of steadily growing an API as product business, by first focusing on a specific geographic area and then expanding out, as well as by providing a high-quality product to a specific vertical market and then expanding into new verticals as the product stabilizes and becomes more robust.

TransportAPI is a key API business stop watch, particularly for those working in the hyperlocal space and for businesses seeking to leverage the power of open data to provide new products and services.

Mark Boyd is a ProgrammableWeb writer covering breaking news, API business strategies and models, open data, and smart cities.

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