For those in the sales game, more is obviously better, but the success of generating hundreds of promising leads can be tainted by the problems that arise in managing and keeping track of those leads efficiently. Client Relationship Management (CRM) systems exist to tackle this very issue, however, a lot of them have proved to be either too complex or simply insufficient. Karma is a CRM that aims to provide the perfect balance between relevant features and simple usability in order to create a tool that promotes better business. The company has also released the KarmaCRM API which is great news for developers who want to integrate its functionality with other applications.
The Karma system is about making a salesperson's job easier, and it achieves this by providing a number of really useful features all packaged in a simple to use platform. Features include things like easily importing contacts from external websites, tracking sales conversions and monitoring a sales team's progress, sharing of calendars and events, automatic email notifications, powerful filtering functionality, customising contact lists, SMS reminders, tracking of deadlines, the option to add comments and attach files, custom reports, private and group chats and so on. The system also allows users to import from Highrise, Freshbooks or CSV, sync lists with MailChimp, import and sync Google calendars and get contacts from their websites into karmaCRM using Wufoo or Formstack.
The KarmaCRM API follows standard REST principles and allows developers to integrate it with applications, allowing them to retrieve or update data in a KarmaCRM account. In a recent destinationCRM.com article, John Paul Narowski, founder of karmaCRM says,
"KarmaCRM's API is useful at a number of levels. It is intended to be accessible to developers at our customers' companies who want to create Karma-specific widgets on their Web sites. For instance, with the API, users can create contacts in karmaCRM from an existing Web contact form. However, we have also made it to be powerful enough to create deep integrations with the enterprise tools that our users love, extending the functionality of our small business CRM."
The API is implemented as plain XML or JSON over HTTPS using all four REST commands – GET, POST, PUT and DELETE. Further information is available on Karma's website.