A focus on directions makes sense for MapQuest, which has been famous for its routing since the early days of the web. Its site still focuses on directions, as opposed the do-anything, local search approach taken by competitors Google and Yahoo.
The Flash API has a preview release available of its sixth version, which contains a number of new features. Most notable is a scalable, color-customizable marker icon (the famous MapQuest star).
MapQuest's main site has been neck and neck with Google Maps, according to Hitwise, after leading for a long time. Without the power of Google's search engine to send users, MapQuest gets most of its traffic from type-ins. Direct traffic suggests a powerful brand, but so far the API hasn't lived up to the brand's potential.
Recently MapQuest seems to be making a push to be the leader it once was. It has the only free routing web service. And the announcements from its developer blog are regular enough to suggest it has a number of employees with noses down on the API grindstone.
Are you a mapping developer? Which provider do you use? And what would MapQuest need to offer to make you switch?