Marketing APIs: Promotional Site in a Box

Adam DuVander
Mar. 22 2010, 12:56PM EDT

Every site needs promotion, right? That means your new site could use a quick boost from what others have already created. This post will cover some marketing APIs, as part of our Site in a Box series.

Find a Great Domain Name

A memorable name is an important first step for your new site. When it comes to finding a domain, there's nothing worse than a great name that's taken across the popular extensions. That's where mashups like Bust a Name can really help. You enter a list of words and it mixes and matches, looking for those with available domains.

Boston Geo Results

Or, if your site is aimed a locality, you'll be shocked at what sort of names are still available. The GoDaddy mashup shown above uses a map to find domains. It uses your keywords and local neighborhood names to come up with available combinations.

If neither of the above work for you, there's the option of writing your own tool to help you find a name. Domainr is a quick name search service, which has an API for integrating into your own applications.

Read more at our Domainr API profile.

Buy Traffic to your Site

Once you have a site, you'll need visitors. Among the many options available to marketers is buying traffic from search engines. The big three all have ad platforms, each with an API. You can also find plenty of options within our 18 advertising APIs.

Google AdWordsThe heart of the Google money machine is AdWords, its system for buying ads based on keywords. Using its API, you can efficiently and automatically manage thousands of advertisements for popular terms, as well as the arcane--you only pay when users click.

Read more at our Google AdWords API profile.

Yahoo Search MarketingAdvertise to Yahoo's search user base with Yahoo Search Marketing, its keyword-based ad platform. The API gives you programmatic access to the same functionality exposed visually in the web-based interface. You can create and manage campaigns, pull reports, set bids and more.

Read more at our Yahoo Search Marketing API profile.

Microsoft adCenterYep, Microsoft has its own ad platform, too. adCenter puts you in front of the Bing search engine audience. And its API means you can manage all your campaigns programmatically.

Read more at our Microsoft adCenter API profile.

Analyze Your Visitors

Okay, so now you have traffic. What are they doing? Find out the answers with site analytics.

Google AnalyticsAgain, Google has a popular service in Google Analytics, which integrates heavily with its AdWords product mentioned above to track conversions (sales, signups). But you can gain much more insight. By embedding the basic JavaScript snippet into your pages, you see which content gets the most visits, average page views and time on site for visits. Use the API to create an information dashboard with just the data that matters to you.

Read more at our Google Analytics API profile.

ClickyAnalytics of a different sort, Clicky lets you see what's happening right now on your site. The real-time stats are accessible via Clicky's dashboard or the Click API. And, of course, you still get historical data, as well.

Read more at our Clicky API profile.

Send Follow-up Emails

Keep those visitors coming back by signing them up for your email newsletter (with their permission, of course!).

Campaign MonitorCampaign Monitor has long known the importance of having an API for its service. Because of that and its low cost of entry, it remains popular amongst web designers, especially.

Read more at our Campaign Monitor API profile.

MailChimpA more recent entrant, MailChimp has become quickly popular. It has an extremely cheap plan for low volume emailers, which makes it very easy to get started. And its API lets you integrate with any application.

Read more at our MailChimp API profile.

This category is particularly crowded with great tools. For a list of many other email marketing providers, including WhatCounts and iContact, see our list of 36 email APIs.

Adam DuVander Hi! I'm Developer Communications Director for SendGrid and former Executive Editor of ProgrammableWeb. I currently serve as a Contributing Editor. If you have API news, or are interested in writing for ProgrammableWeb, please contact editor@programmableweb.com Though I'm a fan of anything API-related, my particular interest is in mapping. I've published a how-to book, Map Scripting 101, to get anyone started making maps on websites. In a not-so-distant past life I wrote for Wired and Webmonkey.

Comments

Comments(4)

User HTML

  • Allowed HTML tags: <a> <em> <strong> <cite> <blockquote> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.
  • Web page addresses and e-mail addresses turn into links automatically.