moBack Unfurls MBaaS Platform Based on REST APIs

The simpler something becomes to use the more developers tend to gravitate towards it. With that issue in mind, moBack this week launched moBack Enterprise, a mobile backend-as-a-service (MBaaS) platform that is designed to enable developers to self-service their own needs.

According to moBack CEO Dev Gandhi, existing MBaaS platforms are overly complex in terms of how they present backend services to mobile application developers. Gandhi says the company’s namesake MBaaS is not only much more tightly integrated, it’s much simpler to deploy.

Designed to enable organizations to deploy an MBaaS on their own infrastructure or on a cloud computing service, Gandhi says.

Built using REST APIs that developers can invoke to manage users, files and authentication. Also provided are JavaScript SDKs for Apple iOS and Google Android operating systems to enable integration with, for example, social media features, push notifications and location-mapping.

Gandhi says moBack MBaaS platform also allows developer to encrypt data at motion and at rest. Other security features include ACL based privilege controls and fine-grained logging for security audits.

Gandhi says the MBaaS platform the company built has been tried and tested in production environments. Gandhi contends that vendors that don’t have real experience building mobile applications by definition don't understand what developers need to be able to put in place themselves without necessarily having to ask internal IT operations teams for help.

In addition, Gandhi says most MBaaS platforms are expensive to roll out. A survey of 200 technology decision-makers conducted by moBack found that the biggest challenge of more than half of enterprises developing applications is the high cost associated with DevOps and infrastructure provisioning. Other major issues include scalability, security and ease of use of the platform. Put it all together and it becomes apparent that implementing an MBaaS environment is not a simple undertaking within enterprise IT environments.

Although the MBaaS field is already crowded, most IT organizations are just now coming around to a platform centric approach to building mobile applications. Rather than building one mobile application at a time IT organizations are being asked to build tens sometimes even hundreds of mobile applications simultaneously. To speed that process up an MBaaS platform enables multiple developers to reuse the same backend services across all those applications without have to wait, if they so choose, on internal IT operations teams to set up those MBaaS environments.

Whatever the approach, the sooner IT organizations move to a more systematic approach for building mobile applications that happier everyone inside and out of IT is likely to become.

Michael Vizard