New Feature For Bing Ads: Editorial Exceptions With Accompanying API

Janet Wagner, Contributing Writer
Sep. 19 2012, 10:00AM EDT

Earlier this month, Microsoft announced the rebranding of Microsoft Advertising adCenter to Bing Ads and introduced the Yahoo! Bing Network.

This week, Microsoft has announced the release of Editorial Exceptions and the Exceptions API to all Yahoo! Bing Network advertisers. Per the announcement, the Editorial Exceptions feature allows Yahoo! Bing Network advertisers to:

  • Request exceptions to resolve editorial disapprovals.
  • Monitor the progress of ad and keyword review.
  • Easily filter editorial disapprovals and submit a request for exception within your Bing Ads account.

Advertisers that are already using the Bing Ads API will be given full access to Editorial Exceptions and the new API. For more information on how to manage Editorial using the API, read the “Appeal Editorial Rejections” section on the Bing Ads API Site.

Janet Wagner is a data journalist, developer, and contributor to ProgrammableWeb covering breaking news, in-depth analysis, features, and reviews. She also writes about machine learning, deep learning, GIS and spatial analysis, mapping, and many other technologies. Follow her on Twitter: @webcodepro, Google+, or send her an email.

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