Now that social media has gone corporate, a lot of organizations are trying to figure out how to manage their multiple accounts. Companies of all sizes have built major presences on social media networks but can't always exercise as much control over those networks as they do over other communications channels.
Leveraging the APIs that these social networks provide, Nexgate has created a SocialDiscover application the enables organizations to enforce compliance rules across social media accounts. Extending the capabilities of that application with the ability to detect suspicious social accounts, including logo and image analysis capabilities, and support for Tumblr, SocialDiscover can scan 120 categories for potential content policy violations, Nexgate CEO Devin Redmond says.
Because SocialDiscover itself runs in the cloud, Redmond says organizations can share the information that is discovered with, for example, e-discovery and security information and event management platforms.
In addition to Tumblr, SocialDiscover supports Facebook, Twitter, YouTube, Instagram, Pinterest, LinkedIn and Google+. Redmond says spammers and hackers have taken to replicating entire corporate presences online as part of an effort to steal customer data and commit fraud. While social media sites will remove those violations of corporate copyrights, Redmond says hackers can do a lot of damage in a short period of time. SocialDiscover allows organizations to leverage the APIs those social networks expose to protect their brands.
Redmond says the average corporation now has more than 300 social media accounts, most of which are not proactively monitored from a governance and compliance perspective. In fact, almost every product a company launches is accompanied by multiple social media accounts created to promote it. In addition, Redmond notes employees are using any number of personal accounts to engage potential customers in a way that could also violate corporate policies.
Most existing IT governance tools can’t be extended to social media platforms because they can’t leverage social media APIs to scan content at scale. Nexgate leverages a back-end cloud service of its own to provide the compute power needed to regularly scan and analyze all that social media data.
Naturally, it’s only a matter of time before developers discover Nexgate as a potential source of social media data that can be used to build applications. It remains to be seen to what degree Nexgate will decide to enable those applications. But given the increased focus on governance in the age of social media, developers can eventually expect to be asked to help organizations find ways to programmatically enforce governance policies.