Nexmo and du Partner To Improve Messaging In UAE

Eric Zeman
Apr. 24 2014, 08:59AM EDT

Nexmo and du have partnered together in order to make Nexmo's cloud-to-mobile services available across du's mobile network in the United Arab Emirates. The deal gives Nexmo access to more devices and lets du tout compatibility with more mobile apps.

Nexmo provides the backbone infrastructure for services such as Viber, Line, and AirBnB. It lets app developers gain instant access to Nexmo's partners without the need for them to go out and build those relationships themselves. Its offering is key for smaller companies that want to be able to scale quickly. Not only does it provide the infrastructure, Nexmo also includes tools such as analytics, control over latency, and quality of delivery.

Nexmo claims to power 80% of the world's over-the-top messaging apps. Perhaps the most well-known OTT app at the moment is WhatsApp, which uses the data network to send messages between mobile devices, rather than the carrier's typical messaging platform. Other OTT providers (but not necessarily Nexmo's customers) include BBM and Skype.

Nexmo already has a wide array of APIs available to developers. Nexmo's Cloud APIs, for example, let app developers create text and voice services that can reach mobile devices globally. Earlier this year, Nexmo released a series of Voice APIs, too. Using the Voice APIs, developers can add comprehensive voice capabilities to their apps, such as text-to-speech, cloud-based voice interactive applications, phone number provisioning, as well as intelligent call management.

Today's news means Nexmo's customers have more reach around the Middle East. Du launched in 2006 and offers mobile and fixed telephony, broadband connectivity and IPTV services to individuals, homes and businesses. The company claims to have 7.4 million customers, including 50,000 businesses across the UAE. The company is expanding rapidly. Though 50% of its senior management is from UAE, du has employees from more than 60 countries working to improve services for UAE citizens. The United Arab Emirates is home to the city of Dubai and more than 9 million people.

"We are excited to be working with Nexmo to enable cloud-based A2P communications in the United Arab Emirates," said Khaled Tabbara, Senior Vice President International Carrier Relations, du. "This partnership allows us to increase the value we deliver to our subscribers. With A2P communication becoming an increasingly prominent way for businesses to reach their customers, Nexmo is providing an additional resource that empowers us to meet the ever-evolving needs of our subscribers."

Nexmo already has similar partnerships in place with 180 carriers in 60 countries around the world.

Eric Zeman I am a journalist who covers the mobile telecommunications industry. I freelance for ProgrammableWeb and other online properties.

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