PowerInbox’s original attempt to save e-mail required that users install PowerInbox alongside their email client. Although users enjoyed the app functionality within their inbox, the bothersome step of installing PowerInbox limited adoption. PowerInbox has removed the install step with the launch of its open API: Connect API.
Connect API allows developers to directly integrate their apps with email clients. The open API eliminates the installation step and PowerInbox hopes one less step will increase adoption of PowerInbox. Fuser, Unified Inbox, and Smak are the first three email clients to directly integrate using Connect API.
PowerInbox Angel investor—Chris Lynch—proclaims that the app functionality of PowerInbox will revive email and present a “Facebook Alternative.” Given that less than 20% of the world’s teen population utilizes email as a means to communicate, Lynch’s prediction might be overambitious. However, the functionality Connect API brings to email may prolong email’s life despite the continuous predictions of email’s death.