Real-time Location Platform Heats Up On iPhone, Android

Adam DuVander
Feb. 23 2012, 05:00AM EST

Geoloqi has added added platform-specific SDKs to its collection of developer tools for real-time location. The SDKs interact with the Geoloqi API and have native tools to improve battery life and simplify common location-based app features. The company hopes the new enhancements will encourage broader use of its platform, which has already found fans in government and enterprise.

The Geoloqi platform allows privacy-controlled real-time location tracking, location-based messaging, geodata storage and geo-fencing, the last of which can be used to create zones to trigger actions when a user enters or exits. The new SDKs wrap a native layer around the Geoloqi API to expose the same functionality. "We want to bridge the first generation of location services to the next generation of location services. Not just point based. Not just carrier based. Not just one aspect of location services," said Geoloqi's Amber Case.

Among the reasons for creating the SDKs is the need to share what the company has learned about conserving battery power. The company's flagship app lets users share their locations in real-time, leave "geonotes" and explore layers with location-based content. The app, available for both iPhone and Android, is built on the Geoloqi SDKs that have just been released.

Geoloqi has already worked with a number of companies to integrate into mobile apps. For example, a store is using the platform to collect analytics about when shoppers visit the store and how long they typically stay.

"There are a lot of real world solutions you can do other than just marketing," Case said. Among the more fun applications of its technology includes gaming. Case authored a guest post on ProgrammableWeb that described the Pac-Man-like street game the company built called Map Attack. Case also mentioned location-based scavenger hunts as a potential use case for Geoloqi.

Among the more serious industries interested in Geoloqi is public safety and security companies. "There's no way to communicate a location easily," Case said. These companies can use Geoloqi to see their entire team on one map, a white label solution that Geoloqi provides.

There's also a lot of potential for apps the plug into the social graph, Case said.

Location-based apps have clearly moved beyond simple mashups with the Google Maps API, even though those continue to be popular. Geoloqi is looking to capitalize on the growing number of connected devices and believes it has a powerful platform. Though the company provides a free tier, any serious app in production will need to spend at least $19 per month to track their users.

Adam DuVander Hi! I'm Developer Communications Director for SendGrid and former Executive Editor of ProgrammableWeb. I currently serve as a Contributing Editor. If you have API news, or are interested in writing for ProgrammableWeb, please contact editor@programmableweb.com Though I'm a fan of anything API-related, my particular interest is in mapping. I've published a how-to book, Map Scripting 101, to get anyone started making maps on websites. In a not-so-distant past life I wrote for Wired and Webmonkey.

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