Send More, Save More: Cost Effective Emailing With The Sendy API

Candice McMillan
Dec. 03 2012, 08:00AM EST

Email newsletter campaigns are often a big part of a company's marketing strategy, and with that comes the costs involved. Sendy is a self-hosted email application that prides itself on being one hundred times cheaper than some other email services. The Sendy API makes this cost effective solution available to developers who may want to integrate the data into other applications.

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Sendy allows users to send trackable emails via Amazon's Simple Email Service (SES). It's because of this that Sendy users are able to send authenticated bulk emails at a fraction of the price. For example, Mail Chimp's cost per 10 000 emails is $200, Campaign Monitor's cost per 10 000 emails is $105, while the Amazon SES cost per 10 000 emails is just $1.

The lower cost is due to the fact that Sendy is self-hosted and must be downloaded and installed on to the user's own server; not because it is lacking as a service. The features include everything from reports, subscriber and list management to custom fields and auto-responders; pretty much all the things you would expect from any email service.

The Sendy API is based on HTTP POST and current methods include importing and exporting email subscribers. More information is available on the Sendy website.

Candice McMillan

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[...] Of the many APIs we published this week, fifteen were highlighted on the blog by our team of writers. In this post, we’ll launch those fifteen into the spotlight, which included the Sendy API. Sendy is a self-hosted email application that claims to be 100 times cheaper than other services. It does this by allowing developers to send trackable emails via Amazon’s Simple Email Service at a fraction of the price of other email providers. Features include reports, subscriber and list management, and other common email service features. To learn more about the Sendy API visit the Sendy site as well as the Sendy API blog post. [...]

[...] Deliver More, Save More: Expense Effective Emailing With The Sendy API Email newsletter campaigns are often a huge component of a company &#39; s marketing method, and with that comes the prices involved. Sendy is a self-hosted e-mail application that prides itself on being one hundred times cheaper than some other e-mail services. Read more on ProgrammableWeb (blog site) [...]