Shipbeat Launches Logistics-as-a-Service API

Eric Carter, Founder & Corporate Counsel, Dartsand
Aug. 25 2014, 02:10PM EDT

Shipbeat, founded earlier this year, has raised new funding that will allow it to go live with its logistics-as-a-service API in 2015. After integration, e-commerce sites can call the Shipbeat API to find the lowest possible rate across the carrier market. Shipping remains a major factor in e-commerce adoption/rejection, as shopping cart abandonment is caused by lack of shipping options an estimated 20% to 70% of the time.

Shipbeat CEO Kenneth Svenningsen explained the API: “Our solution is easy to get started with. You can automate shipping by providing basic info on what you need to ship, where to and from where via our API. We return the lowest possible rate for the shipment along with label, track’n’trace as well as booking pickup if necessary. Simple as that.” 

Shipbeat had already launched an API beta in Denmark prior to this announcement. The new round of funding was led by e-commerce investors (SunstoneSEED Capital and Klaus Nyengaard).

Helle Uth, SEED Capital's investment manager, explained why e-commerce investors took interest in a shipping API: “As investors in e-commerce businesses, we know how important it is to nail logistics. Your customer likes your selection, your prices and has decided to buy. It’s absolutely crucial to offer her the convenience of same-day, next-day, evening or free delivery, including free returns. And it’s incredibly hard to do that with one or two carrier integrations — particularly internationally.”

The RESTful API provides a single integration point for e-commerce providers to connect with all shipping partners. The API's aim is twofold. First, the integration is simple and straightforward and can save developers loads of time. On the customer side, the API gives shoppers a clear landscape of shipping options in an easy-to-navigate format. The shipping API automates shipping, so e-commerce providers can concentrate on their own user interface and product. Sign up today to learn more and get ready for the international launch early 2015.

Eric Carter Eric is the founder of Dartsand and Corporate Counsel for a specialty technology distributor. He is a frequent contributor to technology media outlets and also serves as primary legal counsel for multiple startups in the Real Estate, Virtual Assistant, and Software Development Industries. Follow me on Google+

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