You are shopping online and want to send a gift. But do you really want to have the retailer send one of those typed out cards with it? Sure, it includes your personal message but it just makes the recipient miss your handwriting and the ink. Sociagram offers online retailers an interesting alternative: the ability for their customers to add a video message. In many cases, that might be a a leap ahead from a pen and ink note--especially in my handwriting. The Sociagram API is the tool for retailers to use the service on their site. There are 15 APIs under "gift" in our API directory, but this could be the first to offer a "social video" twist to the topic.
Nick Summers of The Next Web describes how easy it works mechanically for the user:
"It’s a one-click button that takes advantage of Sociagram’s webcam recorder, which is supported both as an in-browser or mobile API. The bottom line is that consumers can quickly capture a message and send it to their friends, family or colleagues without needing any dedicated software for recording or editing."
The API documentation is not publicly available, but those interested can email firstname.lastname@example.org for API access. One sign this may be catching on: founded in 2012, Sociagram is hiring. Another sign things are on the rise: they have a bakery as a customer... It's always nice to get a gift; it might be all the more so with a little clip of appreciation to serve as icing on the cake. There's something about all this that says it will click.