Social Aggregators Get More Sophisticated With 'Connected'

Adam DuVander
Feb. 09 2011, 12:00AM EST

There isn't just one social graph, there are many. LinkedIn maintains your professional contacts, while Facebook has friends and family (and yes, often many professional). Twitter has some mix, as well, perhaps with a different filter. Aggregators take these disparate contacts and bring them into one place. A new service uses several APIs to merge them and give tools to better understand and utilize your network of contacts.

Connected, which happens to be today's Mashup of the Day has options to connect to Facebook, Google Calendar, Google Contacts, Google Gmail OAuth, LinkedIn and Twitter. But unlike simple aggregators that re-publish your many streams in one place, Connected becomes a useful place to visualize and interact with all your contacts. Even better, you can sort by the date of your last conversation, whether it was an email, Facebook message, LinkedIn correspondence or Twitter thread.

Its developers think they're on to something, too. The service, which also lets you annotate and edit your contacts, costs $9.99 per month, but there's a 14 day free trial.

Aggregators like Connected are going to need to provide these sorts of advanced and useful services to stick out from what anyone could whip up in a few hours. The social APIs are powerful on their own, but the cross-company tools that provide something new from a combination of the graphs is where we'll find the really great stuff.

Adam DuVander Hi! I'm Developer Communications Director for SendGrid and former Executive Editor of ProgrammableWeb. I currently serve as a Contributing Editor. If you have API news, or are interested in writing for ProgrammableWeb, please contact editor@programmableweb.com Though I'm a fan of anything API-related, my particular interest is in mapping. I've published a how-to book, Map Scripting 101, to get anyone started making maps on websites. In a not-so-distant past life I wrote for Wired and Webmonkey.

Comments

Comments(2)

User HTML

  • Allowed HTML tags: <a> <em> <strong> <cite> <blockquote> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.
  • Web page addresses and e-mail addresses turn into links automatically.

[...] Social Aggregators Get More Sophisticated With &#8220;Connected&#8221; This new service sounds like a social &#8220;email guest database&#8221; showing your contacts in a variety of social networks. While businesses traditionally (and still should) build customer databases around email, a new take on this would be to aggregate in one service like the one above al your online contacts in one segmentable view. Benefits are obvious: the customers themselves control their data (making sure details are up to date) and whether they get updates or not (&#8220;unfollow&#8221; is easily done). The aggregating service can track conversations, link clicks, loyalty check ins&#8230; The problem with duplication remains. A person is likely to be on Twitter, Facebook, Foursquare and nothing necessarily tells the aggregator that it is the same person. An interesting development, and something we are likely to see more of. [...]