Demonstrating a new way to build commercial applications on an API, Google's YouTube team have announced a new partnership with Sony that uses the YouTube API to allow players to record gameplay and upload clips directly to YouTube from their game console:
We are happy to announce that PLAYSTATION®3 (PS3TM) has integrated the YouTube APIs to allow game developers to create games that enable direct upload of in-game video captures to YouTube. This YouTube upload functionality can be incorporated not only into new PS3 game titles, but also existing PS3 titles that have the ability to receive network updates. Sony Computer Entertainment Inc. has added YouTube functionality to Mainichi Issho, a popular game with PS3 users in Japan. Gamers will now be able to upload their in-game video captures to YouTube. We're excited at the opportunity this presents and look forward to more and more games to be enhanced with YouTube.
The first game to support this feature is Mainichi Issho, a cartoon character that's part of Sony's Toro franchise: