Today in APIs: Merchenta Launches API for Marketing Automation

Merchenta's API launched for marketing and real time bidding apps. Zenpay teams up with SMBs to deliver a powerful range of features with its payroll API. Plus: Embarcadero Launches RAD Studion XE7, and AT&T will hosts a hackathon.

Merchenta API Opens Marketing and Real Time Bidding Options

Real Time Bidding used to be complex. But Merchenta is out to simplify it with programmatic media buying APIs.


As the company commented, Merchenta integrates real time bidding on a platform that

...combines a range of sophisticated, out-of-the-box algorithms for performance and brand marketing with on-demand access to billions of advertising placements worldwide across desktop, mobile and Facebook. Delivered on a fully-supported, software-as-a-service basis (SAAS), there are no hardware costs or complex infrastructures to maintain.

They bring 4 key things that are new: accelerated time to market, access to nearly 30 pre-integrated exchanges (including Google Double Click and AppNexus), APIs that cover campaign set up and reporting, and bidding that is configurable with creative optimization and recommendation algorithms.

Zenpay Teams up its API to Deliver Lucrative Products with Partners

We last covered Zenpayroll back in October 2013 when it rolled out its API. Now it's partnering with a dozen other small and medium sized businesses to have a bigger impact. As Ryan Lawler reports in Techcrunch, partnering with the likes of BambooHR, BayPoint Benefits, Employee Navigator, Expensify, Kin HR, hCentive, and inDinero can create a powerful offering:

With those partners on board, ZenPayroll customers will be able to connect it to their payroll, benefits, and human resources systems. By doing so, they’ll be able to enter information like benefits or hours worked into one application, and then have it automatically synced with ZenPayroll.

It seems to be working: the company has reached $1 billion in payroll going through its system annually.

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Greg Bates A writer for Programmableweb since 2012, Greg is a freelance writer and a maniacal editor of dissertations and term papers. - Follow me on Google+