Today in APIs: Pubnub to Extend Services Network, Preva Fitness API, and 10 New APIs

Greg Bates
Sep. 17 2013, 02:00PM EDT

Pubnub raises $11 million to build out API-based services network. Precor's Preva Fitness API turns workout into playout. Plus: Tictail's new API and tools for retail stores, New Zealand adopts common web platform, and 10 new APIs.

Pubnub Snags $11 M to Beef Up API-based Real-Time Services Network

Messaging and social services API provider Pubnub has raised $11 million in series B funding from Scale Venture Partners. The idea is to build out its real-time APIs to facilitate publishers' creation of real-time APIs.

As Ingrid Lunden explains in Techcrunch, Pubnub's goal is to shoulder the burden of creating real-time services so its clients can save on development:

The idea behind PubNub is that building these out as standalone services can be capital intensive for publishers, so offering them via API becomes a more cost-effective way of implementing them. “Open source and commercial solutions, like Firebase and Pusher, only focus on the challenges of developing real-time. But 75% of the pain is deploying and scaling real-time apps. Only PubNub provides a global real-time network for deploying real-time apps worldwide as well as developing them,” Todd Greene, CEO and founder of PubNub says. He adds that the company is planning to expand those offerings in the coming weeks.

Already popular, Pubnub powers thousands of apps worldwide and streams 3 million messages per second. As Lundgren points out, the field is crowded, with giants like Twilio and new comers like Layer. With the total raised by Pubnub at $15.5 million, it will be a horse race to watch these companies grow toward and maintain a secure position.

Turning Your Workout into a Game With Precor's Preva Fitness API

The fitness equipment company Precor is making its Preva API available so that data on your owrkouts can be integrated into third party apps. You can already earn discounts through your workouts. But there's many more applications to come, including contests and milestone measurement. In addition to adding to the fun, these markers can be critical in helping users persevere with their fitness goals.

As the press release in engadget points out,

"Preva is deployed in more than 1,400 commercial installations worldwide, making it the largest source of data for in -gym workouts. Fitness facilities, mobile app developers and service providers use the company's open API to bring Preva data, such as individual workout summaries, lifetime metrics, goal types and progress and rewards earned, into their own apps, products and services."

In an interesting twist, registration is NOT required. Information is available at the developer portal.

API News You Shouldn't Miss

10 New APIs

Today we had 10 new APIs added to our API directory including a digital advertising tracking platform, a mobile advertising platform, an online marketing and user analytics service, a mobile browsing service, a transactional big data platform and a music streaming and playing service. Below are more details on each of these new APIs.

AdYapperAdYapper API: AdYapper is a mobile and display advertising platform. AdYapper tracks advertising on displays and mobiles to generate data about user viewing, user sentiment, and verification.

The AdYapper API allows developers to access and integrate the functionality of AdYapper with other applications. Public documentation is not available; interested developers should email contact@adyapper.com for more information on the AdYapper API.

AmobeeAmobee API: Amobee is a mobile advertising platform. Amobee offers various mobile advertising solutions to mobile application publishers, mobile operators, and advertisers.

The Amobee API allows developers to access and integrate the functionality of Amobee with other applications. Public documentation is not available; API access comes with account service for mobile application publishers.

BislrBislr API: Bislr is a marketing platform. Bislr provides various online marketing features, such as marketing automation, content management services, and real-time data analytics based on user behavior.

The Bislr API allows developers to access and integrate the functionality of Bislr with other applications. Public documentation is not available; API access comes with account service.

Brow.siBrow.si API: Brow.si is a mobile browsing interface that allows for various browsing features for websites and applications, such as sharing, monetization, engagement, and push notifications. Brow.si works on all platforms and browsers.

The Brow.si API allows developers to access and integrate the functionality with other applications and to create new applications. Public documentation is not available; interested developers should sign up here: https://brow.si/developers.

ERN GlobalERN Global API: ERN Global is a transactional big data platform. ERN Global offers features to capture, store, analyze, and manipulate transactional data. Consumers, merchants, credit card processors, and card issuers can all use ERN Global for various data needs.

The ERN Global API allows developers to access and integrate the functionality of ERN Global with other applications. Public documentation is not available; API access comes with account service.

Feed.fmFeed.fm API: Feed.fm is a music-as-a-service provider. Feed.fm offers solutions for licensing music for streaming and playing in other applications and on the Feed.fm radio.

The Feed.fm API allows developers to access and integrate the functionality of Feed.fm with other applications and to create new applications. Some example API methods include retrieving songs and playing, pausing, skipping, and stopping songs,

GraphDiveGraphDive API: GraphDive is big data platform. GraphDive provides features for data analytics and personalization that shifts through data to provide various data points from social platforms on users.

The GraphDive API allows developers to access and integrate the functionality of GraphDive with other applications. Public documentation is not available; interested developers should contact info@graphdive.com for more information and API access.

PayZippyPayZippy API: PayZippy is an online payment service for merchants. PayZippy allows merchants to integrate payment processing functionality with their online stores, websites, and applications.

The PayZippy API allows developers to access and integrate the functionality of PayZippy with other applications. Public documentation is not available; interested developers should contact contactus@payzippy.com for more information. API access comes with merchant account service.

SalesFUSIONSalesFUSION API: SalesFUSION is a marketing automation platform. SalesFUSION provides various marketing features, such as email marketing, lead capturing, social marketing, and marketing campaign management.

The SalesFUSION API allows developers to access and integrate the functionality of SalesFUSION with other applications. Public documentation is not available; interested developers should email sales@salesfusion.com for more information.

VirtusizeVirtusize API: Virtusize is a virtual fitting platform that helps users to find the right size and fit for clothing on eCommerce and retail websites. Virtusize helps shoppers by overlaying garments' silhouettes to find the right size.

The Virtusize API allows developers to access and integrate the functionality of Virtusize with other applications. Some example API methods include retrieving measurements and sizes, returning images, and managing product details.

Greg Bates A writer for Programmableweb since 2012, Greg is a freelance writer and a maniacal editor of dissertations and term papers. - Follow me on Google+

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