Today in APIs: SpotXchange Launches Video Advertising API and Intermezzo's ClubLinq API to Power Maryland Live Casino

Eric Carter, Founder & Corporate Counsel, Dartsand
Nov. 01 2013, 02:00PM EDT

SpotXchange, video advertising platform, has released the most advanced API in the video advertising industry. The ClubLinq Identity and Offers API will be installed at Maryland Live Casino's Arundel Mills Location. Plus: CamFind opens API to third party developers.

SpotXchange Releases Most Advanced API in Video Advertising

SpotXchange, online video advertising provider, has release a new API that is touted as the most advanced in the video advertising industry. The new API supports version 2.1 of the OpenRTB specification. SpotXchange is one of six video advertisers to support OpenRTB as a pilot group. SpotXchange expects the new API to lower costs and better synchronize advertiser and publisher requirements.

Mike Shehan, SpotXchange CEO, commented:

“Our new API and support for OpenRTB, including Deal ID and mobile, is the latest in a long line of advancements we plan to release to help publishers and advertisers maximize their ROI in this rapidly growing market.”

ClubLinq API to Enable Access to Maryland Live Casino Loyalty Accounts

Intermezzo is fresh off a Gaming & Leisure Magazine 2013 Transformation Award, for its ClubLinq Offers product. Now, ClubLinq has been given the go for a Maryland Live Casino contract. ClubLinq is a fully agnostic, server side API that grants casino patrons a player portal, so owner/operators can interact with loyal customers in new, interactive ways.

Jeff Baldi, Intermezzo President & CEO, commented:

"We are delighted by being selected for this project! Maryland Live! Is such a beautiful property, operated by a bright, cutting edge team. We cannot wait for their customers to begin to take advantage of the technology provided by ClubLinq®, as well as for Maryland Live! & The Cordish Companies to realize the value Intermezzo can drive from through their website."

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Eric Carter Eric is the founder of Dartsand and Corporate Counsel for a specialty technology distributor. He is a frequent contributor to technology media outlets and also serves as primary legal counsel for multiple startups in the Real Estate, Virtual Assistant, and Software Development Industries. Follow me on Google+

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