MuleSoft's Enterprise Service Bus is now used by UK broadcaster Channel 4 to get information to partners. Facebook opens its Audience Network. Plus: Yahoo confirms servers infected, and mTrip introduces its API.
MuleSoft's ESB Platform Used by UK's Channel 4
UK broadcaster Channel 4 is using MuleSoft's Enterprise Service Bus (ESB) platform (MuleSoft is the parent company of Programmableweb) to build APIs for delivering information to its partner, TechRepublic reports. Distributing information such as rights information used to happen by creating an excel spreadsheet that was then emailed to appropriate recipients. Channel 4 turned to MuleSoft's tools to build APIs which offer a standard way to access data--available on demand. It's a good illustration of how an API platform can not only automate a process but ramp up the convenience factor in a way that will alter business relationships for the better.
As Nick Heath writes in TechRepublic, Channel 4's use of MuleSoft's tools doesn't end there:
As well as Mule ESB EE, Channel 4 uses Mule Management Console, a real time monitoring, flow analyser and debugger and Mule Development Studio, a developer IDE. MuleSoft's tools and support aren't free to enterprise, Channel 4 pays a licensing cost per CPU core on machines using MuleSoft software.
The next step, Channel 4 says, is to use the tools to make it easier for ad agencies to work with the broadcaster.
Facebook Opens Audience Network as Ad Wars Heat Up
With Audience Network out of beta, Facebook has made it possible for any app developer to access the advertising and a portion of the revenue. Advertisers can also target ads based on a person’s gender, age, location, and interests. As Carmel DeAmicis writes in Gigaom, the Audience Network follows its relaunch of Atlas which competes with Google's DoubleClick:
The Audience Network allows developers to integrate ads into their apps via an API. With the API, the Facebook-served ads will appear native to the app, with the same styling and coloring of the app itself. “The future of ads is all about showing you ads that are integral to the app experience,” Facebook’s head of mobile monetization Sriram Kirshnan told me. “If you look at the ads inside [Facebook] Newsfeed, they don’t interrupt you or annoy you, they look like they’re part of the newsfeed itself.”
DeAmicis suggests that this represents a fundamentally different ad focus from Google, which is cookie-based in how it gathers user data and can sometimes be wrong on issues of gender and other demographic information. With Facebook, the contention is that the data on the ad recipients is likely more accurate.
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