Looking to bolster the number of applications that run or access its business-to-business (B2B) e-commerce cloud service, Tradeshift has announced it no longer requires a 30 percent revenue share requirement from developers that build applications on its platform.
Recognizing that by making it more enticing to build applications on its platform will ultimately help it compete more aggressively against rivals platforms such as the Ariba service owned by SAP, Tradeshift Chief Executive Officer Christian Lanng says the company decided to waive the revenue sharing requirement.
In contrast, Lanng says rival B2B services tend to reward only those suppliers that can afford to pay the fees to participate in the service and then invest in the programming skills required to build applications for that particular environment.
Lanng says that Tradeshift currently provides a B2B cloud service used by over 500,000 companies doing business in 190 countries. As a result, Tradeshift has achieved enough critical mass to make it enticing for developers to build applications on top of its platform, says Lanng.
With manual processes that are generally based on paper and spreadsheets giving way to modern mobile and Web-based applications, optimizing supply chains has become a major priority for enterprise IT organizations. Not only do offerings across the supply chain need to be more competitive, organizations also want to make sure they have the level of sustainability needed to make sure they can continue to serve their customers in the event that a key supplier suddenly is unable to meet delivery requirements.
Increasingly, that means rather than a company building out their own supply chain systems and applications, the path of least resistance to participating in an emerging circular economy now begins and ends in the cloud.