Traitify Announces New Developer Portal as Adoption Ramps Up

Personality-testing API Traitify has launched a developer portal aimed at improving developer relationships amid signs that the fledgling API startup is beginning to see the ramp-up signs of an active developer community.

Traitify offers a robust, validated personality instrument available to be incorporated into products and services via API. Each API call is equivalent to one complete personality assessment. The assessment is made up of a series of images. Users select "me or not me" to indicate whether they relate to the image or not, which psychologists have categorized by personality type. At the end of the image deck, Traitify can provide an overall personality type and a more detailed character traits profile of the end user.

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The new developer portal released by Traitify at API World this week

Working With Independent and Business Developer Teams

“We have a few hundred developers signed up at this point,” Daniel Sines, co-founder and director of partner development at Traitify, told ProgrammableWeb at API World today. “We are expecting many more, and we’re currently working with a lot of developers around how to integrate with it. A lot of even bigger companies are telling us that they have to do this kind of work manually in the past.”

The product began as a personality test for human resources, career planning and education. “We have 50 universities using this product, and that’s where it evolved out of,” says Sines.

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Traitify developer evangelist Johnny Winn speaking at API World

Now, as Traitify works with more and more developers, it has brought on Johnny Winn as a developer evangelist focused on long-tail developers: those who may be interested in integrating the Traitify API to create innovative, new solutions that include a personality-testing component. This lets Sines focus more on businesses that are considering incorporating Traitify into their product development and value chains.

“You can show a developer a product, but you also need the business team to really want to incorporate that into their business. So you do kind of have to show that it is the best solution for the problem you are trying to solve,” says Sines.

At the DataWeek/API World hackathon last weekend, Traitify was the most-often-used API in contestants’ solutions. It is a natural evolution from last year’s hackathon in which many competing teams were trying to create a Tinder-like experience: “It’s like Tinder for food!”  one competitor said last year. “It’s like Tinder for developer networks!” said another. Instead of creating a yes/no image bank and then training and integrating a separate machine learning API to try to learn what end users' likes and dislikes are, this year, developers hopped straight onto Traitify to integrate the personality test and better understand their end users' preferences.

“Everyone complimented us when trying to incorporate our API. Not only that, but they used it well,” says Winn. “Everything from personality translation to travel destination. We were the most used API at that event.”

The Business Model for End Developer Consumers

At 40 or 50 cents per end user assessment (defined as one “API call”), Traitify also understand that some developers — independent or in business — will need to map out a clear business model for using the service.

“The last thing we want to do is have our customers see Traitify as a cost. It should be either revenue-producing or adoption-producing,” says Sines. He and Winn work with developers to identify how to leverage Traitify to generate viability.

A dating site like Zoosk, for example, could monetize Traitify in the app by letting users buy coins within the system in order to see more closely matched potential dates. Another site helps high school students identify which college best suits their study goals: The app is a user-adoption technique that lets the startup charge colleges for connecting them with the best-suited potential enrollments.

With a background in working with universities, Traitify has a robust product, says Sines. It is continually able to validate its personality testing instrument among college students — the key age group of end users, potentially making the test even more well-validated. Sines explains:

We go out and cross-validate our psych tests. The careers deck has been validated, and we have streamlined that deck so that it is 56 slides now. It scores at 0.9 and above, which is a very high level of validity. Now we have the next three decks, and we are going through validation of those and expect responses back in the next weeks.

In the past, developers had to request an API key. With the new developer portal, developers can register and gain access immediately. Developers can sign up for Traitify and test the personality testing features in a sandbox environment for free. 

Mark Boyd is a ProgrammableWeb writer covering breaking news, API business strategies and models, open data, and smart cities.

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