Urban Airship, the most globally deployed mobile push messaging service, has announced three new world-class events will utilize its push messaging platform to keep attendees and viewers more engaged than ever before. The Bonnaroo Music and Arts Festival, the 60th annual Cannes Lions International Festival of Creativity, and the 127th Wimbledon Championships will all use Urban Airship for feature rich mobile apps and push messaging to enhance each event's experience. Scott Kveton, Urban Airship co-founder and CEO, commented:
“We're delighted that so many global leaders, from events to brands, have found real success with our high-performance push messaging services....We help companies connect with people over mobile and our proud of the exceptional experiences we power, but it’s a whole other level when we deliver potentially life-saving communications.”
Bonnaroo's app, developed by Aloompa, allows event goers to create a schedule to manage the massive, multi-stage music festival. App users can choose whether or not to receive reminders, updates, and other alerts regarding their schedules via push messaging. Aloompa powers the push functionality by incorporating the Urban Airship API in-app.
This week at the Cannes Lions festival, communications professionals will gather to learn about cutting edge communications currently available, and what the future has to offer. The environment presents a perfect fit for Urban Airship as it continues to find its way into more and more communications apps. Accordingly, The Bright Place (app developer for the Cannes Lions festival) utilized Urban Airship to push updates, reminders, and time sensitive information to attendees.
Next week, Tennis fans around the world will tune into the 2013 Wimbledon Championships. To better engage fans around the world, IBM and AELTC partnered with Urban Airship to create an app that allows fans to follow up to 10 tennis players and receive push notifications of their progress throughout the tournament.
Push notifications have become one of the most sought after mobile technologies in the market today. As mobile users' attention is constantly competed for across mobile media providers, push notifications continue to successfully connect users with providers' time sensitive messages. Urban Airship continues to lead the charge and developers are finding new and innovative way to keep users' attention via Urban Airship's powerful platform.