URL Shortening Goes Enterprise with BudURL.Pro

Adam DuVander
Oct. 26 2010, 12:32AM EDT

Link shortening is no longer just something you do to fit into tweets or keep emails from wrapping. For many, especially those in marketing, it's also a great way to track clicks as their content gets spread across the web. BudURL keeps its focus on fulfilling the link shortening needs of businesses. And now it's added a professional version with custom URLs, analytics and a BudURL.Pro API to access it all.

With accounts starting at $48 per month, BudURL.Pro is definitely aimed at businesses. It offers multiple users, multiple domains and integration with Twitter--because, yes, many short URLs still end up there. Much like the standard BudURL API, BudURL.Pro can create and decode shortened URLs. The pro version also adds API access to analytics, including clicks by day.

Other services, such as Bit.ly, allow custom domains and click analytics. However, according to BudURL CEO Andy Meadows, the issue is not whether the data is available, but who has access to it. "Most of our customers are looking at protecting their data, not sharing their data," Meadows said. "Our product is all about privacy and security. You're paying for a service either through your privacy or your dollars."

BudURL points to a number of features that its competitors don't have, largely because those services don't have paying customer to request them. It could also be that casual users of link shorteners don't need IP blocking, for example. BudURL's customers, which include AT&T and Coca-Cola, have needs beyond most of us.

Along with the launch of BudURL.Pro, the company added on-the-fly mobile landing pages with Facebook "Like" button integration. That means that a BudURL doesn't even need to have a destination. Instead, it is the destination. BudURL's Meadows hopes to include the landing page creation into its API. In fact, the company's intention is to bake all aspects of its site into the API. "Whatever the plan itself supports, the API will as well," Meadows said.

Adam DuVander Hi! I'm Developer Communications Director for SendGrid and former Executive Editor of ProgrammableWeb. I currently serve as a Contributing Editor. If you have API news, or are interested in writing for ProgrammableWeb, please contact editor@programmableweb.com Though I'm a fan of anything API-related, my particular interest is in mapping. I've published a how-to book, Map Scripting 101, to get anyone started making maps on websites. In a not-so-distant past life I wrote for Wired and Webmonkey.

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[...] BudURL.Pro API: BudURL.Pro is a fee-based custom URL shortener that allows you to use your own domain name to shorten links. It also has advanced features, like analytics about how much a link was clicked and where the user came from. The API allows you to shrink and expand BudURLs, as well as access the detailed click statistics. We looked in-depth at the service in URL Shortening Goes Enterprise with BudURL.Pro. [...]