Seattle-based wiki and social network startup Wetpaint today announced Wetpaint Injected, a new embeddable publishing platform designed to allow creation of user-generated content directly within any site. As you can see below, by including Wetpaint Injected, a web page can become user editable by leveraging Wetpaint's platform. Its core functionality includes content editing, keyword tagging, activity feeds, and embedding of images, video and other widget (for more API details see our Wetpaint API profile).
Part of the appeal to site owners versus other third-party options may be that they'll get the "credit" from a search engine and SEO perspective because the content is directly included into the host's site (see below).
On the licensing side, Wetpaint Injected is "free for any publisher to use on their website for up to 100,000 impressions per month. For web properties that use more than 100,000 impressions, Wetpaint charges on a CPM or revenue-share basis."
Wetpaint began in 2005 as a wiki platform but have since expanded in a number of directions including social networking. Now there are over 900,000 Wetpaint sites. This new platform and API will further expand how and where their service can be applied (not to mention the $25 million they just raised).