Yahoo Okays Revenue Streams in its Social Streams

Adam DuVander
Aug. 26 2010, 03:59PM EDT

Yahoo has removed the commercial restrictions on Yahoo Updates API, its social streams service that provides real-time user activity data. In addition, Yahoo increased the usage limits to make the platform more viable for commercial websites.

Yahoo's announcement explains the changes:

Until today, Yahoo!'s social data and user activity streams accessed via the Yahoo! Updates API or Updates Firehose API have only been available to developers on a non-commercial basis. With this announcement, developers can use social data for commercial purposes as long as usage complies with all terms and conditions.

The Updates API includes Flickr uploads and movie ratings, among other user actions on Yahoo. The new limits allow 100,000 calls per day for applications, or 10,000 per hour per IP address.

It's common for free APIs, especially from larger companies, to come with commercial restrictions, though many often ignore money-making mashups. When Bing API was released without usage quotas, there was a lot of discussion (see comments) about whether its non-commercial terms made the quota-less discussion moot.

Yahoo seems to be going about this openly, allowing for commercial use while maintaining a small amount of control over just how much access developers can have. We list Four social Yahoo APIs in our directory, including Updates and Yahoo Contacts.

Adam DuVander -- Adam heads developer relations at Orchestrate, a database-as-a-service company. He's spent many years analyzing APIs and developer tools. Previously he worked at SendGrid, edited ProgrammableWeb and wrote for Wired and Webmonkey. Adam is also the author of mapping API cookbook Map Scripting 101.

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