Yahoo SearchMonkey Adds More Structured Data, NewsML, and Google Base

Andres Ferrate
Jun. 18 2009, 06:39PM EDT

Yahoo has announced some new updates to SearchMonkey its relatively new platform that allows web sites and web content publishers to format and custom search results on Yahoo search pages. The new updates include additional content types that can be included in search results and support for Google Base formatting for structured data feeds (our Google Base API Profile).

Previously SearchMonkey supported three types of content in custom-formatted, enhanced search results: videos, documents, and games. With the latest update to SearchMonkey, five additional content types can be included in customized search results:

  • Product pages
  • Local information
  • Events
  • News
  • Discussions

Yahoo! has provided some sample markup that shows how to include some of this new content (including products) using SearchMonkey:


<div typeof="product:Product"
xmlns:product="http://search.yahoo.com/searchmonkey/product/"
xmlns:rdfs="http://www.w3.org/2000/01/rdf-schema#">

<span property="product:listPrice">49.99</span>
<span property="product:salePrice">39.99</span>
<span property="product:currency" content="USD" />

<span property="rdfs:label">Pinball Maven : Video Games : Electronics</span>

<span rel="rdfs:seeAlso media:image">
<img src="http://www.sytore.com/product.jpg"/>
</span>

<div rel="review:hasReview">
<span typeof="review:Review">
<span property="review:rating">4</span>
<span property="review:totalRatings">17</span>
</span>
</div>
</div>

After a page is recrawled by Yahoo's spiders, the results would display as enhanced results.

SearchMonkey

In addition to the update for enhanced results, Yahoo search now supports Google base feed items. According to the Yahoo Search Blog:

Since its launch in late 2005, there has been a growing community of tools and partners for Google Base, Google’s online repository for user-contributed structured data. Today, Yahoo Search will accept five popular Google Base feed item types: Event, Product, Review, Job, and Personals.

Why is this important?  First, site owners who have Google Base feeds containing Event and Product information can now automatically have their enhanced results displayed in Yahoo! Search by submitting their existing feed through Yahoo! Site Explorer.

Additionally, Site Explorer can convert existing feeds into DataRSS XML format. Developers should check out the SearchMonkey guide, which includes additional information for getting started with the platform.

Andres Ferrate

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