The way that US telecom carrier AT&T is approaching APIs for the enterprise offers key insights for app developers and business stakeholders looking for market entry opportunities into a global ecosystem. ProgrammableWeb spoke with AT&T Vice President of Ecosystem Development and Platform Solutions, Laura Merling about the broader API strategy. Meanwhile Chris Aron, Product Manager of AT&T Location Information Services, demonstrated how the AT&T approach translates into an industry-specific partnership with Sabre, the global travel tech company.
In a bid for a larger chunk of the unified communications market, CounterPath announced an API for its Bria for Windows communications platform. The Vancouver company produces softphones, which allow users to make Internet phone calls (think Skype and Google Voice) from a computer or a mobile device. Although a relatively small player in the market, Counterpath has a respectable 10 million downloads of its client. Its client consists of X-lite, free, and Bria for commercial use. Bria offers voice and video over fixed, mobile and WiFi networks. It's ability to automatically switch to WiFi, allows users to stay connected while saving money.
Businesses are using a voice over Internet service to address a common problem: The gap between online users and customer care centers. A 2011 TeaLeaf survey found the abandonment rate for online shoppers reaches 41 percent when these customers encounter a problem. One way companies are addressing the problem is by integrating VoIP APIs within their websites so customers can click-to-call for help, according to a SureVoIP blog post.