TVTY launches an API to connect TV ads to online ad campaigns. Lincoln Labs annual conference July 18-20th, will include hackathon. Plus: SoftKinetic helps kick off the Augmented World Expo, and predictive analytics tools and APIs.
The Scout API, by T3, enables 3rd parties to take advantage of the context the company brings to advertising. Added to location sensitivity, which has been employed by the likes of Walgreens and others geofencing their stores, Scout brings weather, time, speed and orientation. Scout joins a list of 274 advertising APIs in our directory. Public documentation is unavailable; interested developers can contact email@example.com.