November 30, 2005
Science Rockstars aims to transcend simple recommendation engines and A/B testing techniques to create personal profiles of pitches that persuade individually. Their Persuasion API allows applications to compile profiles of each customer and what sways them. Then, based on the profile, communication can be altered in real time in ways that best suit the customer and increase the conversion rate. The documentation notes that it can be implemented either on the server or client side (the latter includes a Javasctipt library to facilitate the process).
Those worried about whether the internet will kill the local retailers have either a positive sign or another reason to worry. Location-based shopping company Retailigence has announced its first round of developer applications. The apps use the Retailigence API to look for products in stock at local stores, by either keyword or barcode. Brick and mortar retailers have long feared similar technology, which could be used to find a better deal online, where there are not the same real estate costs. Retailigence hope to flip that for local retailers, making it easy for consumers to shop locally.