November 30, 2005
Online shopping has won many a consumer over with the quick, easy and convenient benefits it provides. But even with all its pros, the check-out process can still be a bit laborious and time consuming. As with all things digital, we have become spoiled for choice and anything other than lightening fast can make users a little grumpy. This is the issue that Paddle has set out to address. It's an app for iPhone, Android and tablets that allows users to make payments with a quick click or tap. The Paddle API also makes it quick and easy for its functionality to be integrated with other existing e-commerce systems.
Amazon has just released an in-App purchasing API for PC and Mac Apps. Game developers should win big. This closely follows its Kindle ebook commitment to extending products across platforms. Ebooks were first available on Kindle readers, then they became readable on Macs and PCs. The roll out for in-App purchases in games was likewise first available to Kindle Fire and Android developers last April, a precursor to this announcement.