June 5, 2014
Augmented reality applications are in demand as businesses try to create an application experience that is truly memorable. The Autonomy unit of Hewlett-Packard created Aurasma to enable building those types of application. The Aurasma content management system exposes triggers through which videos, images or 3D models are automatically launched.
Marketers want to take direct control of their IT environment, so it’s only natural that many marketers now look to the cloud to access a large number of applications. Teradata developed its Integrated Marketing Cloud to provide a central console through which those marketers can access and manage those applications.