Discussion of Google's recent acquisition of Jambool has largely centered around its virtual currency platform, Social Gold. The power behind that platform comes in the form of the Social Gold API. Again, Google has bought a company whose API is central to its success.
Geolocating your users can create a better experience, but it can also be used in devious ways. For example, cathysteeth.com claims to have a cosmetic dentistry solution discovered by a mom. And wouldn't you know it, Cathy lives in your home town. And your home town.
There’s an e-commerce revolution coming that will further blur the boundaries that have traditionally existed between buyers and sellers. That’s not necessarily a bad thing, but it may take some getting used to in terms of its potential impact on the relationships people have with one another on social networks.