Open data platform Factual continues its expansion into the local market. The new "monetize API," as the company is calling it, helps connect developers--and their users--to coupons, table bookings and other referrals to local places. The developer, in turn, gets a cut of whatever Factual earns from the deal. The addition to the Factual Places API comes with four launch partners, including the two most popular daily deal websites.
Developers with their own geographic imagery will soon be able to publish it as a layer on the Google Maps API and Google Earth API. Dubbed Google Earth Builder, the service will launch in the third quarter. From the looks of the announcement here at Where 2.0 conference, Google is dipping its toe into the traditional GIS industry. The maps developers upload will be available via API, but only to enterprise customers who pay Google for geo services.