July 22, 2007
Location database service Factual recently challenged developers to work with its Factual API at its first Factual Hackathon. After two days of coding, developers presented 15 apps. The winner was an automatic check-in application, with others focused on health, analytics and anonymous location-based interactivity.
American Express found another way to convert social media to cardholder transactions at the SXSW conference using the still-private Smart Offer API. Amex's “Sync. Tweet. Save.” social marketing promotion positions the credit card for the social media generation beyond membership points.