As a developer, good ways to store those often-reused snippets of code that correctly solve a common problem is always useful. Now, there are other solutions to this problem, such as the Snipt API, which I covered previously, but Pastebin.com is the most often used, perhaps because it has beeb the favored place for notes from hacker group LulzSec. Pastebin has a nice, full-featured API, and is simple and free to use, at least at a basic level.
Your local newspaper probably uses maps on its site. If it doesn't, it will soon. As newspapers look online for readership (and thus, revenue), they look for new ways to show information related to the places they cover.