May 11, 2009
Snapchat recently announced an update to its advertising platform which includes the availability of a new Ads API. The API is a set of tools for allowing important business partners access to real-time bidding on advertising time, and a set of tools to develop the content that will stream.
WSO2, a leading enterprise middleware company, has just announced the launch of the WSO2 App Factory, a cloud-enabled enterprise DevOps platform that allows project teams to collaborate on the creation, deployment and management of enterprise applications. This new DevOps platform also allows enterprises to better control the applications being developed with their APIs, including applications that are developed in-house and applications developed at their partner networks.
While many people doubt that there is such a thing as sustainable first mover advantage, it’s starting to look like organizations that have embraced the API economy are starting to put some distance between themselves and competitors. A new survey of 200 IT and marketing executives conducted by the newly formed Apigee Institute finds that organizations that identify themselves as being proficient in the use of APIs and data have more revenue than competitors, enjoy faster time to market speeds and overall have higher levels of customer satisfaction.