November 16, 2005
HTC announced the One smartphone this week, its new flagship device for the year. The One is a sequel to last year's well-liked smartphone and ratchets up the sex appeal with an all-aluminum design. Its feature set, which includes a luscious 5-inch HD display, zippy four-core Qualcomm Snapdragon processor, and shiny metallic colors, will let it compete well against similar phones from other manufacturers. HTC believes developers can plan a role in the One's success, too, with new APIs for the camera and BlinkFeed.
Ocutag, a division of Ricoh Innovations, aims to help apps deliver content to users taking photos. Their aim is to herald a new model of retail. App designers upload images and tag them with information. When users snap pics of the same thing in reality, information can be delivered through the app, such as that appearing in the graphic of the scarf below: where to buy it, details about it, local stores that carry it. What information is delivered is up to the company with the app. The company provides the Ocutag API for integration.
APIs are not only critical when it comes to extending the digital reach of an organization; they can also provide tangible brick and mortar benefits as well. Walgreens, for example, recently announced that it has developed an API and software development kit that allows developers of mobile applications to include the ability to print out photos within their applications at any one of 7,907 Walgreens locations.