July 28, 2011
Google has released version 5.0 of its Google Earth Plugin (our Google Earth API profile), a browser plugin that enables users to load Google Earth in the browser. The latest release includes several new features that make the plugin, and its corresponding API, even more valuable for geospatial visualization.
The number of public APIs that are available has been growing at a phenomenal pace with our directory now clocking 6000+ APIs. While this number is definitely going to keep increasing, it is also important to understand the reasons why organizations want or should have an API in the first place. API's are increasingly getting associated with business models and not just using technology to expose some information.
For those in the sales game, more is obviously better, but the success of generating hundreds of promising leads can be tainted by the problems that arise in managing and keeping track of those leads efficiently. Client Relationship Management (CRM) systems exist to tackle this very issue, however, a lot of them have proved to be either too complex or simply insufficient. Karma is a CRM that aims to provide the perfect balance between relevant features and simple usability in order to create a tool that promotes better business. The company has also released the KarmaCRM API which is great news for developers who want to integrate its functionality with other applications.