Ocutag, a division of Ricoh Innovations, aims to help apps deliver content to users taking photos. Their aim is to herald a new model of retail. App designers upload images and tag them with information. When users snap pics of the same thing in reality, information can be delivered through the app, such as that appearing in the graphic of the scarf below: where to buy it, details about it, local stores that carry it. What information is delivered is up to the company with the app. The company provides the Ocutag API for integration.
SITA, the leading IT provider to the air transport industry, invited airlines and developers to join them in launching an API program, including the SITA Boarding Pass API, to increase efficiency and innovation in air transport. SITA's research technology team, SITA Lab, launched developer.aero last week in hopes "to enable airlines, airports and other industry players to extend existing IT processes by harnessing the application developer community to provide new apps for the industry and world travelers."