January 3, 2012
Twilio launched a beta trial for its new Notify API. The API represents a single, user-centric API that gives developers programmatic control over notifications to users in the format, and on the device most desired. Twilio hopes to send the right message, at the right time, to the right user.
Urban Airship, the global leader in Mobile Relationship Management, today announced its full-platform capabilities with native support for Amazon Device Messaging will soon be available for apps developed for Fire Phone and Kindle Fire. Fire can leverage Urban Airship’s real-time mobile marketing automation capabilities with highly targeted push messaging and rich in-app content to drive up to four times greater response from users on average than mass, shotgun-style messages.