Most developers view an API as a technical boundary – one they use to access the functionality of another component or service in order to improve their own offering. Combining several technical components together leads to an improved over all product for end-users. Open APIs, however, serve a far wider purpose within the current communications industries – they provide not just a technical boundary, but also an economic one.
Facebook launched v2.8 of its Graph API. Highlights include Custom Open Graph and the Marketing API updates. Facebook will deliver more Common Open Graph action types to relieve developers from having to create custom graph actions and objects. Marketing API updates give advertisers more control.