February 16, 2014
Whether its a new e-commerce startup carving out its niche (e.g. Chirpify, Anedot), or an industry giant releasing new API capabilities (e.g. PayPal, MasterCard), e-commerce stories flood the headlines with new ways to transfer money across the web and on the go. However, Terapeak's approach to e-commerce concentrates on behavior as opposed to money transfer. Terapeak has set the industry standard in e-commerce analytics and market research. Recently, Terapeak aimed to broaden its base and encourage deeper analysis with the new Terapeak API and Developer program.
We are all familiar with online commerce these days. You want to buy something while shopping on Amazon or any other online destination: You create a profile and enter your credit card number; you purchase physical products, have them mailed to you and get the instant gratification of a digital purchase.