February 23, 2011
The business networking site LinkedIn has now launched a new application platform they call InApps. It's an OpenSocial-based platform that enables third-party developers to create applications that get embedded into LinkedIn user's profiles. While this follows along the model used of Facebook, MySpace and host of other social platforms, it differs in its emphasis on being business centric in nature and, like the service itself, follows a much more controlled and button-downed approach. And like the LinkedIn API that we reported on last year, access is limited based on an approval process.
Any business that relies on personal connections, such as real estate or accounting, is perfectly poised to capitalize on social media. Yet these industries, which some might characterize as "old school," have not fully embraced the popular networks like Facebook, LinkedIn and Twitter. SocialBios helps any company provide its potential customers with a way to find connections to the people within the company by using social APIs.
“Hey Smitty, I got this guy’s email address. Can you do some digging and tell me more about ‘em? How much does he make? What are his hobbies? Oh, and I want to see pictures of his pet dog too. Can you do it?” “Yea boss, I’ll get you your information, buckets full of it. I’ll make it rain!” This is the imaginary old timey gangster context I imagine around the idea behind Rainmaker, its contacts service and Rainmaker API.