March 29, 2011
Ever wondered what impact your active presence on the Web has? For example, when you write a blog post or tweet about something, you may be interested in how many tweets your post receives and how many users can potentially reach your post. There are many ways to measure your social impact, however, to cover all social channels and platforms can be difficult to achieve. A Silicon Valley based company BackType builds an analytics platform that helps you understand your social impact at large. BackType's major goal is to give users a very comprehensive view of all social media. Today, it supports over one million sites and networks including Twitter and Facebook. When your app wants to get all the data that comes from Twitter, you can use the Twitter's Streaming API which is the subject to various limits. BackType, however, belongs among those few that have the unlimited access to the full Twitter firehose. It can access more than 50 million tweets a day coursing through Twitter.
With Twitter reducing its search history to four days, it is a challenge for applications that are dependent on search results, that went not days but even months back. Several applications have taken on the challenge to fill this void and are building search indexes on top of Twitter. Topsy is one of them and it's sharing its results as an API.