This year has seen an increasing number of creative agencies incorporating APIs into the way they work. Sure, PR and digital creatives are using APIs in their monitoring and analytics to measure reach and impact of their efforts, but increasingly, they are using APIs to funnel realtime data into the very fabric of their campaigns and to ramp up audience engagement around a brand's story. ProgrammableWeb spoke with Arvid Dyfverman from the award-winning Swedish PR agency, Deportivo, about how APIs are at the very center of their creative campaigns.
Facebook has updated the Facebook SDK 3.1 for iOS, adding the ability to integrate Facebook in iOS 6 as well as other new features. Apple has added several new native features in iOS 6 including Auth dialog and view controller (share dialog). The Facebook SDK supports the use of these APIs.