Location-sharing service Gowalla is preparing to launch its long-awaited write API (our Gowalla API profile). The move could makes its platform as desirable as its main competitor, FourSquare. With it, comes the need to relinquish a bit of control of the user experience, something Gowalla has considered an important factor of its success.
Rapleaf wants to see more personalization apps built on its Rapleaf Personalization API. To support the expansion, the company will provide grants and services to companies via its just-launched $1 million fund. The investment approach is quickly joining contests and hackathons as ways for providers to woo developers.