March 11, 2010
Twitter recently announced what developers have been expecting since at least its Chirp conference. Links posted to Twitter will soon be passed through the company's own link shortener, t.co. It could be bad news for other services built to fill the link shortening need, such as Bit.ly (our Bit.ly API profile).
It is not uncommon to hear services promoting themselves as having more bandwidth, more storage and more speed. Despite this services like Twitter and SMS are incredibly popular despite only being able to send one or two sentences at a time. The economy of these messaging services has made URL shortening services like bit.ly necessary. Given its integration into 3rd party sites, it’s not surprising that bit.ly also has an accompanying API, which has just gotten an overhaul with version 3.
Hey there, bit.ly. You've been garnering your share of praise--and jealous criticism--lately. It's barely past your first birthday and you've raised a few million in venture capital and are going steady with Twitter, one of the hottest sites of the moment. Your competitors publicly proclaim you as unbeatable. What's your secret, bit.ly?