Word of mouth is a powerful marketing tool, and businesses (not to mention the consumers), can benefit greatly from helpful reviews. Popyoular is an editorial review-based recommendation and discovery platform. It's aimed specifically at film, music, books and games. The idea is to connect a website's good content with trusted reviews and opinions about that content, helping to keep users engaged and directing them to things they may otherwise have overlooked. Popyoular's API makes it possible for developers to integrate this functionality into any other website.
Guerilla Mail is a simple idea with one purpose: to avoid spam. The idea is dead simple: go to the website, it gives you a random e-mail address that's good for one hour, and links to nothing else. Register for sites or whatever with it, and then never worry about it again. Although the web service is convenient, sometimes it's not everything you need. For those cases, one might want to look into using the Guerilla Mail API.