As the various offerings by mapping API providers continue to mature, new opportunities have emerged for would-be advertisers and map mashup developers to tap into the ability to include advertising directly on a map. In addition to providing a wealth of information and spatial context, mapping APIs have the potential to serve as an additional venue for advertising.
Google will deprecate its Google Maps Data API in January, lending support instead to its popular new Google Fusion Tables API. Both store geographic data and allow developers to access it programmatically. The move to discontinue support of the Maps Data API does not affect the Google Maps API, the third version of which Google sent into production in May.
Programmable Web now tracks over 4,600 mashups. Every day one new app is chosen as mashup of the day. And then, sometimes we like to point out a few that especially catch our attention.