MBaaS provides mobile developers with LIBERTY and CONVENIENCE. LIBERTY in the sense of self-determination, control and an independent destiny--they can communicate with, manage, understand and serve their users without being beholden to external influences. An app developer who doesn’t control their users has no independent future. CONVENIENCE is a simple matter of reducing time-to-market, risk and cost of development.
With its AppViews software, URX is making available SDKs and APIs that let developers create a custom interface using the images and metadata in its recommendation engine.