More and more companies are devoting more and more of their advertising budgets to digital channels such as search, social, and mobile. And for good reason: In many if not most cases, you can't effectively reach your customers if you ignore the digital channels that are used on a daily basis by countless individuals.
The internet is full of videos that teach how to use complex software, like Photoshop or Final Cut Pro. Why not use the same technique for teaching how to use an API? Younger developers, who grew up in the age of these video tutorials, find this format especially useful. These types of videos do not have to have high production costs – they simply require screen capture and voice-over.